💲 Google Ads and PPC Management
Most small business Google Ads accounts waste between 30 and 50 percent of their budget every single month on the wrong keywords, poorly structured campaigns, and landing pages that fail to convert. TRU SEO Solutions manages your Google Ads with one obsessive focus: generating the highest possible number of qualified leads at the lowest possible cost per acquisition. Our clients see an average 3.1x return on ad spend within the first 60 days.
Running Google Ads without professional management is one of the most expensive mistakes a small business owner can make. Google Ads is deliberately complex. Broad match keywords, automatic bidding strategies, and default campaign settings are all designed to maximize Google’s revenue, not yours. Without someone actively managing your account, you end up paying for clicks from people who are not your customers, in cities outside your service area, for products and services you do not even offer.
The average small business wastes 37 cents of every Google Ads dollar. For a business spending $2,000 a month that is $740 disappearing every month with no return. TRU SEO Solutions takes control of your account, eliminates the waste, and builds campaigns that generate a measurable return on every dollar you invest.
We manage every aspect of your paid advertising from initial account structure to daily bid management, split testing, and monthly strategy reviews.
We build your entire account from scratch with the correct campaign structure, match types, ad groups, and keyword themes. Every campaign is architected around your specific services, service area, and the buyer intent signals that predict conversion.
We identify every high-intent keyword your ideal customers use before hiring. More importantly, we build an extensive negative keyword list that prevents your ads from showing on irrelevant searches, saving budget from day one.
We write multiple ad variants for every ad group and run continuous A and B tests. Headlines, descriptions, and calls to action are all tested systematically until we know exactly what drives the highest click-through and conversion rates.
We build or optimize the pages your ads send traffic to. A well-structured landing page with strong social proof and a clear call to action can double or triple your conversion rate without changing your ad spend.
We manage your bids daily using target CPA and ROAS strategies combined with manual adjustments for device, location, time of day, and audience segments. Every dollar is allocated where it generates the best return.
Monthly reports show you every metric that matters: cost per lead, conversion rate, ROAS, wasted spend eliminated, and year-over-year trends. You always know exactly what your ads are producing and what we are doing about it.
No projections. No industry averages. These are actual results tracked inside real Google Ads accounts managed by TRU SEO Solutions.
We follow a proven five-phase framework that eliminates waste immediately, builds campaigns correctly from the ground up, and scales what works.
Most PPC agencies charge a percentage of your ad spend, which means they make more money when you spend more, not when you get better results. We charge a flat management fee. Our incentive is your performance, not your budget size.
/month flat fee Best for budgets up to $3,000
/month flat fee Most popular for $3,000 to $8,000 spend
/month flat fee For $8,000 and above monthly spend
Ad spend is billed directly to your Google Ads account. Management fees above are separate and paid to TRU SEO Solutions. Minimum recommended ad spend is $1,000 per month. One-time setup fee of $297 applies to new accounts.
“I was spending $2,500 a month on Google Ads and getting maybe 8 or 9 leads. TRU SEO took over the account and within 45 days I was getting 47 leads on the same budget. I genuinely could not believe the difference proper management makes.”
“Our previous agency was charging us a percentage of ad spend so they had no incentive to make our campaigns more efficient. TRU SEO charges a flat fee and cut our cost per lead from $127 down to $31. That has been transformational for our growth.”
“I was ready to give up on Google Ads entirely after wasting money for two years. TRU SEO showed me exactly where the money was going and fixed it in the first week. We are now at a 2.9x return on ad spend consistently every single month.”
We will review your existing Google Ads account, or build you a benchmark analysis if you are starting from scratch, and show you exactly how many leads you should be generating on your current budget. The audit is completely free and comes with a plain-language report you can act on regardless of whether you hire us. Book your call today and find out what your current campaigns are costing you.
