Pay Per Click
What is Pay-Per-Click?
Pay-Per-Click (PPC) is a digital marketing model where advertisers are charged a fee each time their ad is clicked. Instead of relying solely on organic traffic, PPC allows businesses to purchase visits to their website. One of the most common forms of PPC is search engine advertising, where advertisers bid for the chance to display their ads in the sponsored links of a search engine when users enter keywords relevant to their products or services.
PPC Management
Platforms like Google AdWords and Bing Ads to boost your business. Our pay-per-click (PPC) marketing expertise will elevate your accounts with strategies and reporting customized to fit your specific goals. Whether you’re aiming to maximize ROI, generate more leads, or enhance brand awareness, we offer the support and guidance you need to succeed.
Why SEO is Beneficial to Your Business?
PPC Audits
Our PPC audit process begins with a clear understanding of your objectives and audit scope, followed by in-depth data analysis.
Bing Advertising
Our specialized Bing Ads team is equipped with the skills and knowledge to help you maximize the potential of Bing's PPC platform.
Social Advertising
At EasySeo, we create paid social campaigns that effectively guide your target audience toward specific, desired actions.
Display Advertising
We ensure your display ads reach an audience that has already shown interest in your products or services.
Google AdWords
With us, you gain access to a dedicated AdWords expert, saving you the cost of hiring a full-time employee.
Remarketing & Retargeting
Boost your ROI and increase conversions by re-engaging users who have previously visited your website.
Do you know how your website is ranking?
Overview of Our Pay-Per-Click (PPC) Campaign Process
Our PPC management service encompasses these key elements:
- Development of a PPC search campaign strategy
- Comprehensive keyword research and selection
- Creation of compelling ad content
- Campaign setup and configuration
- Bid management and ROI monitoring
- Optimization and creation of landing pages
- Ongoing campaign management and performance analysis
Key Metrics That Matter
In paid online advertising, success hinges on tracking and analyzing the right metrics. That’s why our PPC specialists focus on the most critical data points.
They evaluate a range of key performance indicators (KPIs), such as how much was spent and how the budget was allocated. What was the average cost per click? By asking these questions and getting accurate insights, we can identify areas for improvement.
Whether it’s a Google Ads campaign or Facebook Retargeting, our priority is ensuring it delivers results. Through regular split testing, fine-tuning, and adjustments, we make sure your ROI exceeds expectations.
